Apple's first 2013 earnings to be closely watched
For Apple's iPad, which the company refreshed in late October, Wall Street's expecting between 23 million and 25 million units. That, too, is up from 14 million in the previous quarter and 15.43 million in the same quarter last year. It would also top Apple's previous sales record of 17 million iPads from its June quarter last year. One area to watch on Wednesday is Macs. Why's that? Some analysts are anticipating a possible year-over-year decline in sales, despite product refreshes last year that would point to stronger numbers. That's not necessarily the case, Piper Jaffray analyst Gene Munster said in a note to investors last week."The December quarter of 2012 faces a difficult comparison from 2011 as the 2011 quarter had an additional week," Munster wrote. "As a result, we remain comfortable with our down 7 percent year over year estimate, which implies 4.8 million Macs."Some other estimates expect Apple to beat last year's 5.2 million, including Gabelli & Co., which believes Apple sold 5.3 million computers, which would be an all-time sales record.That kind of performance would be especially impressive given two things: One is that Apple's iMacs did not start shipping until the very tail end of November and late December for the larger model. The other is possible cannibalization by Apple's growing tablet lineup, which doubled down with the iPad Mini during the quarter. "We have learned over the years not to worry about cannibalization of our own product," Apple CEO Tim Cook said about just such a phenomenon during last quarter's earnings call with analysts. "It's much better for us to do that than for somebody else to do it."Apple will report just after the market closes on Wednesday, followed by a conference call with executives at 2 p.m. PT.
